'When Tinder was invented, I was working at a small design company, run by a friend. I was working on websites, and usability, and talking big to clients about hero images and easy interfaces, and so I pretended I was downloading the app for research purposes. Tinder was different then, when it was still new, still determining exactly what it was and what it might yet be. It was sweeter, maybe, less prone to abrupt endings and ghostings; I think of it as being like those very early films that still look and sound like stage shows, before directors and camera operators figured out what their new medium could do - in those early days, it still resembled actual, amiable, human dating, before it fully came into its own. (Sometimes I think this is why I still stick around.) ' (Introduction)