'For the Grown-Ups:
'Okay, Big Wig.
'We have a challenge for you.
'It's your job to convince the nearest kid that everything in this book is actually red.
'And we mean everything.
'It will not be easy!
'They will try to persuade you that things are not as red as you say, but you will stay strong!
'And the kids will love it!'
Source: Publisher's blurb.