Up for Promotion single work   column  
Issue Details: First known date: 2018... 2018 Up for Promotion
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    y separately published work icon Books + Publishing vol. 98 no. 1 April 2018 14065337 2018 periodical issue

    'We live in a brave new world, full of digital wonders and distractions. The internet has irrevocably changed how people consume information, but as Affirm Press’ Martin Hughes points out in his column for us, the rapid onslaught of its delivery and at times unreliable nature of its content can be exhausting and confusing. Are print books the antidote? A way to slow down the hyperactivity, cut through the incessant chatter and absorb information more deeply?

    'I’m in danger of preaching to the choir here, but the sanctuary of print is something to hold on to, even as different arms of this industry look to embrace new technologies to stay competitive. You can read about how publishers and authors are navigating the Cambrian explosion in digital marketing and promotions in Danielle Binks’ article, which also features some takeaways from Louise Cornegé’s Copyright Agency Publisher’s Fellowship report on how US publishers are tackling the same subject.

    'Technology is a pressing issue for booksellers too. Amazon has now launched its Australian store, and while the grand opening was more of a fizzle than a bang, many booksellers in our annual Christmas survey expressed their concern that the local supply chain would have to improve to compete with the US behemoth. But as Readings’ Tom Hoskins reports from the American Booksellers Association’s Winter Institute, booksellers can also look to the opportunities. ‘While it is impossible for individual stores to compete with Amazon’s research budget, booksellers should still endeavour to monitor these developments to predict retail trends,’ writes Hoskins. ‘By staying abreast of changes in consumer behaviour and expectations, and collaboratively embracing new platforms, independents may remain competitive.’

    'Finally, this year, Books+Publishing welcomes two new faces: Sarah Farquharson takes over as news editor and Nathania Gilson as editorial assistant.' (Jackie Tang : Editorial)

    2018
    pg. 10-12
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