Issue Details: First known date: 2018... 2018 “Who Wants to Be a Millionaire?” I Do : Postwar Australian Wine, Gendered Culture and Class
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AbstractHistoryArchive Description

'During an era of expanding social inclusion in the 1960s and 1970s, Australians increasingly drank more wine than at any previous time in colonial or national history. These wines were made in new styles and consumed in accordance with new habits across gender and class. The morphology of one of Australia’s most popular “introduction wines” of this period, Lindeman’s Ben Ean Moselle, reveals the emergence of new elements of national character. From being advertised to women in the late 1960s as “just right”, Ben Ean’s cultural messaging in the 1970s flirted with general appeal to men and women of the new middle class: “anywhere, anytime”. Then, by the mid-1980s, the ascendancy of this light, semi-sweet table wine was halted by the emergence of an elitism in which new professionals favoured consumer products of provenanced distinction. The arc of Ben Ean’s rise and fall symbolises an informalisation and subsequent reformalisation of values, conventions and identities during a time of social and cultural flux.'  (Publication abstract)

Publication Details of Only Known VersionEarliest 2 Known Versions of

  • Appears in:
    y separately published work icon Journal of Australian Studies vol. 42 no. 1 2018 13441138 2018 periodical issue

    'The national consciousness of settler colonial societies such as Australia often blends a complex mix of local and Indigenous identities. Historically infused with a sense of inferiority—and the imperative to stamp ownership on the continent—the stories that settlers tell, and the images and propaganda they project, seek to address this feeling. Robert Frost’s poem argued that, for the United States, “the deed of gift was many deeds of war”. For Australians, by contrast, the frontier wars neither gave nor served as a foundational narrative. In their place, mythologies emerged: of Anzac, of an impoverished Indigenous population, of an industrial “golden age”, and of a free-spirited, urbane culture. We hope that you enjoy the eight articles in this issue of the Journal of Australian Studies, each of which grapples with a question of identity and clarifies and challenges these prevailing mythologies.' (Carolyn Holbrook, Julie Kimber, Maggie Nolan & Laura Rademaker : Introduction)

    2018
    pg. 65-84
Last amended 26 Mar 2018 11:55:54
65-84 “Who Wants to Be a Millionaire?” I Do : Postwar Australian Wine, Gendered Culture and Classsmall AustLit logo Journal of Australian Studies
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