'Jasmin Herro is a social entrepreneur and business executive, owning and operating several successful businesses over the past two decades. She is a highly skilled practicing artist and a staunch advocate for diversity and inclusion. Born in Cairns, North Queensland, to a Torres Strait Islander mother descending from Mer (Murray) Island and a Chinese father. Jasmin is the CEO and founder of Outback Global Australia a multi award winning Indigenous company and the co-founder and Vice President of Outback Global USA established in 2012 as the first African-American/ Indigenous-Australian certified minority business in the USA. She is also the owner of the first Indigenous premium tea importing company: Outback Tea & Coffee Company. Jasmin is developing a number of social projects in the USA and Australia.
'Jasmin’s most recent project Tjindgarmi was designed as part of a platform to deliver an “End to End” solution for corporate and government procurement specialists, that offered buyers the confidence to engage with an authentic Indigenous business delivering capacity and global reach, showed multiple levels of value with a clear and transparent social outcome. The national pre-launch was conducted as a series of business breakfasts – The New Conversation: “an opportunity to take Indigenous Australia out of CSR and onto the balance sheet.”
'As a registered artist with the Indigenous Art Code Jasmin took the opportunity to create a brand that people could engage with, that had a meaningful story and encouraged an appreciation of the many different styles of Aboriginal and Torres Strait Islander art in Australia.
'Jasmin's energy and enthusiasm comes from her passion to change the stereotypical thinking about diversity: be it gender, race or sexuality.' (Author's website)
