From audio books to podcasts, Brad Jefferies investigates the rising popularity of audio formats.
'The widespread take-up of smartphones has enabled the growth of the audio book market at the same time that phones and new technologies are cited as competing for readers' leisure time. Wave sound acquisitions editor Chiara Priorelli says there's rising interest in the audio book market, which was previously small and primarily focused on products for older generations or those with visual impairments. According to Priorelli, smartphones are the most important contributing factor to audio's rise, but she also put it down to our increasingly busy lives.' (Introduction)