Felicity Vallence has over a decade of experience in public relations and social media. She has worked on some of Australia's biggest publishing PR campaigns including the award-winning The CSIRO Total Wellbeing Diet book which has sold over 1-million copies in Australia alone. She has worked with high profile authors and identities including Vikram Seth, Jamie Oliver, Monica McInerney, Matthew Hayden, Michelle Bridges, Tanya Burr and more.
She developed, implemented and curated the social media branding and presence for Penguin Random House Australia - Young Readers with a focus on the teen community. She created the market leading young adult presence for the publisher with integrated publicity, events and community engagement that resulted in increased sales and awareness across a number of key campaigns including those for Richelle Mead, John Green, Jennifer Niven, Rick Riordan and more.
