'The paper uses the form of an interview with editorial comments to take a multivocal approach to discussing creativity in research. This allows interrogation, statement and intertextuality to occupy the same dialogic space. Aspects of creativity in research are compared to traditional notions of creativity in studio art and more contemporary claims of creativity in business and innovation. Two visualisations of the relationship between creativity and comprehension are proposed, leading to a claim for a ‘scale of creativity’. Finally, studio art is proposed as a reverse function of academic art owing to being a solution in search of a question.' (Publication abstract)