Cirrus@Austlit

‘Wartime shortages of paper and labour had forced publishers to reduce formats, but postwar affluence and education laid the basis for the expansion of Australia's book industry As an established distributor of books, magazines and paper, Gordon & Gotch was able to benefit from the expansion of local tides. Its prime focus remained with imported British and increasingly Australian cultural goods, including relatively expensive reference and educational books (including dictionaries and encyclopedias) which were heavily marketed and widely acquired by Australian households.With a warehouse network in all Australian states and across New Zealand, Gordon & Gotch successfully resumed its traditional pre-eminence as a magazine distributor, complemented by its book and stationery outlets which were strategically located in capital cities.’ (Introduction 224)