Trade & Type was a trade magazine, bringing news and ideas to printing and advertising businesses. It provided information on which accounts were going to which agencies and on the movement of advertising people between businesses. It suggested that 'type talks as well as copy', that prestige could be 'portrayed by illustration', and that national campaigns must include the country press. It examined Australian advertising's local, national, and international campaigns, and provided examples and comparisons with US advertisements and campaigns, but had 'little interest in English undertakings because we are, if anything, ahead of England in this regard'.
