Brianne Casey Brianne Casey i(A98489 works by)
Gender: Female
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1 y separately published work icon An Investigation of the Marketing Strategies Used by the Australian Broadcasting Commission (ABC) in Promoting Children's Books Brianne Casey , Melbourne : 2000 Z1307514 2000 single work thesis Employing a case-study approach, this thesis investigates the marketing strategies undertaken by the ABC in promoting its range of children's books. The study suggests that the success of any ABC children's book is the result of a combination of marketing strategies that have been selectively undertaken to suit the children's market, with the popularity of the particular ABC characters taken into account for merchandising opportunities.
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