Jo Bramble Jo Bramble i(A97637 works by) (a.k.a. Marie-Josephine Bramble)
Gender: Female
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Works By

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1 y separately published work icon Virtual Change: The Impact of New Media on Australian Book Publishers Jo Bramble , Melbourne : 2000 Z1294853 2000 single work thesis Australian book publishers, like publishers worldwide, are challenged by the advent of new media. Marshall McLuhan was prescient about many aspects of these challenges, but commercial firms are reinventing his wheel in terms of the way they think about technology and books. Content (including copyright), capacity and consumers are the three core issues considered in this thesis; they suggest that success will lie in understanding the decentralised and two-way nature of new media.
1 y separately published work icon Baby Boomers : A Report on the Commercialisation of Adult Trade Book Publishing in Australia in the 1980s Jo Bramble , Melbourne : 2000 Z1294846 2000 single work thesis This study explores the commercial and cultural pressures on adult book publishing in Australia in the 1980s and considers how publishing responded to those pressures. The period was characterised by local and international mergers and acquisitions, a trend toward vertical integration in business, diversification of product, and the emergence of celebrity publishing. With rising interest rates, firms needed to reduce debt, improve profitability and minimise the costs of product acquisition. Penguin Books Australia, one of the two major players in trade publishing in the 1980s, is used as a major source of information for this study.
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