The Theatre introduced itself simply as a 'Monthly Theatrical Review'. Published in both Sydney and Melbourne, it was 'devoted to the advancement of Theatrical Interests'. Initially, it covered drama, popular and amateur theatre, music, and amusements, as well as authors, playwrights, managers, and stars, with many represented in black-and-white or one-tint photographs, caricatures, and cartoons. It argued strongly for state subsidy of local art and drama, and published stage gossip and sometimes barbed critique. From its fifth issue, it incorporated the earlier stage magazine, The Player.
At the end of 1905, a new editor promised stability and wider coverage, from 'all the other States and Colonies, and in England and America'. It became the key source of information and commentary on developments in both the theatrical and moving picture worlds. Each January issue contained a Resume of the Year. The activities of T.J. West and J.C. Williamson, their pictures and plays and stars, occupied much space well into the 'teens, but lesser players also received due regard: George Rignold, Annette Kellerman, C. Spencer, Apache dancers, Tittell Brune, Snowy Baker, Pathe Pictures, Hugh D. Mcintosh, Beaumont Smith, roller skating, vaudeville, and chorus girls.
In October 1912, the magazine converted into a limited company, but continued with limited change as The Theatre Magazine.
