'The Elizabethan scholar A. H. Bullen established the Shakespeare Head Press in Stratford-up-Avon in 1904. His original aim was to produce a good edition of Shakespeare's works, and his ten volume Stratford Town Shakespeare was completed by 1907. After Bullen died in 1927, the press was acquired by a partnership including Basil Blackwell, the Oxford bookseller.' (University of Glasgow Library: http://special.lib.gla.ac.uk/teach/privatepress/shakespeare.html ). Consolidated Press acquired a controlling interest in 1946 and started publishing Australian fiction; the project was losing money by 1948 (Paper Empires 48).