In an editorial titled 'Introductory' the newspaper states:
'With this, its first number, the Geraldton Guardian enters upon its career within the field of journalism in West Australia, and more particularly presents itself for favorable reception by the general public of this portion of the State.'
The editorial goes on to explain why 'the proprietors are entering upon a bold venture in launching a second news paper upon this community ...' and assures readers that '[i]n all respects we shall endeavour to follow a course animated by the true spirit of broad and liberal democracy, Australian nationalism, and loyalty to the great traditions of the British race, of which we are the proud heirs. As our motto indicates, we shall be fair and impartial to all, irrespective of creed or social standing; and as reliable purveyors of news we shall strive to Provide the latest information on all current topics in the best approved taste, thus making the Guardian an acceptable and popular journal and exponent of public feeling, which none will disregard and all will approve.'
Above the colophon of the first issue the editor invited 'correspondence on topics of common interest from all classes of people, regardless of religion, political leanings, or social position ...'
Source: 'Introductory', The Geraldton Guardian (2 October 1906): 4
After 22 years the Guardian merged with the Geraldton Express. An editorial on 29 December 1928 explains that the paper '... with the coining year, will rise Phoenix-like from the fusion of the 'Guardian' and 'Express,' ... [as] the time has arrived for the development of the newspaper service, of the district, which, in future will be served by one paper, published daily, instead of two published on alternate days of the week, and consequently covering a good deal of the same ground.'
Source: 'The Old and the New', The Geraldton Guardian (29 December 1928): 2
