'Academic publishing discussed in scholarships from the industry perspectives is reimagined to explore the academic publishing field from the perspectives of academics. Academic publishing is a ‘communication circuit’ in which the roles of varied the stakeholders, government, universities, publishers and libraries, are not only significant but also need to be adhered to by the academics. The significance of research publications due to the various factors, such as performance-based approach in allocation of research grants, university publishing policies contributing towards the tenure of academics require diligent analysis for understanding of the academic publishing field. A holistic approach from using the social theories is quintessential for examining the academic publishing environment inculcating the role of higher education institutes and its governing policies. This article through reimaging the academic publishing field establishes that though academic publishers are global, the publishing practices of academics are distinct to each country because academics are interdependent on the stakeholders, namely universities and government.' (Publication abstract)