'Realizing that there was no equivalent for the Pulitzer Prize in radio, the National Association of Broadcasters formed a committee to establish a prestigious award for excellence in broadcasting. The manager of WSB Radio in Atlanta Lambdin Kay asked John Drewry, the dean of Grady School of Journalism, to sponsor the award. They named the award for George Foster Peabody, a highly successful investment banker and recently deceased benefactor to the University of Georgia.
'Since 1940 the Peabody award has steadily grown from being the “Pulitzer Prize for Radio” to recognizing excellence in a wide range of electronic media. In 1948 the Peabody Awards began recognizing television programs, and eventually cable TV was included beginning in 1981. By 2003, the first website had been included in the list of winners and 2012 saw the first Peabody Award given to a blog.'
Source: Official website (http://www.peabodyawards.com/about) (Sighted: 06/04/2017)
